Frozen: the rise of low-calorie ready meals

Frozen food is enjoying something of a renaissance. No longer relegated to the bargain basement, consumers are waking up to frozen foods. UK shoppers spent nearly £1 billion more on frozen food in 2020 – 15.1% growth in value [Kantar 52 w/e 27 December 2020], so manufacturers are eager to take advantage of frozen. But how can you ensure the flavours meet consumers’ expectations?

Read More
Consistency is key with ready meals

As a nation of ready meal lovers, the UK is one of the most developed markets for these convenience products. But it seems the tide is turning. According to The Grocer, UK sales of chilled ready meals fell by £75m in 2020. But is this trend here to stay or can manufacturers bring back shoppers?

Read More
BlogLauren Moir Comment