Frozen: the rise of low-calorie ready meals

Frozen foods are enjoying something of a renaissance. No longer relegated to the bargain basement, consumers are waking up to frozen foods. With growth of 3.2%, including ice cream and ready meals (according to The Grocer), manufacturers are eager to take advantage of frozen. But how can you ensure the flavours meet consumers’ expectations?

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Healthy breakfast on-the-go? The answer is porridge

Breakfast is booming. Health-conscious consumers now have a wealth of options to choose from, but as DSM’s ‘Breakfast Insights’ found, 1 in 4 consumers spend less than five minutes per day on preparing and eating breakfast. This means that on-the-go offerings have become even more sought after, yet consumers are unwilling to compromise on health or taste. How do manufacturers meet these high expectations?

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